The first week of June I attended the Canadian Communication Association Conference/Congress 2011 in Fredericton. There was a lot of interesting conversation and presentations on the future and current state of journalism. I myself did a presentation on how my research on participatory journalism had affected my work as a journalism teacher — but what everyone really wanted to talk about after I presented was the bear video I had used to demonstrate media logic. In fact, everyone I know has had such an interesting reaction to this video I decided to contact the reporter, and, later, write a piece about the story for J-Source. What reaction to this video says about the state of broadcast media is somewhat frightening, the video itself is downright funny–although maybe not in the way intended.