Stories related to audience data
By Nicole Blanchett Neheli The use of metrics and analytics is having a significant impact on news practice. I know this because I’ve spent years researching the use of audience data for my PhD. This included spending time in six different newsrooms within four different media organizations in three different countries, interacting with 69 participants,…
With a significant portion of the audience arriving at news sites via social media and search, the imminent death of the homepage is a common refrain. One senior digital manager told me he was expecting the “death of the homepage revolution” to hit his market at some point, but it hadn’t yet. He might be…
There is a common, disparaging discourse surrounding the relevance of the pageviews metric. I’ve heard pageviews called everything from passé to obsolete. Those descriptions may hold true in some environments. But in your average newsroom, pageviews aren’t passé—they’re a priority. I know this because over the past 10 months, for my PhD research, I’ve talked…
The use of analytics is now entrenched in news practice. But do journalists really understand how to utilize them? Maybe not…based on the sea of material I’m reading for my PhD literature review. So, to help those who need or want to know more about how analytics work and their impact on news practice, I thought I’d share…
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